What We Do
We help changemakers tell their story, and help storytellers change the world.
Build a mind bomb.
Ideas that ripple out in shock waves around the world...
The world doesn't need little stories about incremental change. It needs big, booming, transformational stories. Stories that leap over the seven seas to the four corners of the globe at the speed of thought. Stories that hack the world's operating system. We're creative strategists who love building mind bombs -- we'll help you light a fuse.
Find your storytelling magic
Workshops? We call them playshops...
Creativity isn't unleashed around the usual meeting table with a speakerphone. We'll take your team on a magical journey down a rabbit hole where all the rules get broken. Whether you need a three day workshop on culture jamming modern mythologies, a day's introduction to story as theory of change, or a half day of exercises to build new storytelling muscle to bolster your communications, campaigning, or fundraising, we've got unconventional methods to bring out your most beautiful mischief.
Tell your organisation's story
Once upon a time, there was an organisation without a story...
A powerful organisational story is a way to align your staff and resources, bring clarity to your work, and help you inspire your audience to answer your call to action. Or your call to adventure. We'll work with your team to identify the story elements and the narrative you need to bring your story to life, and to truly live its values.
Need a speaker? A speech?
From scripting a TED talk to writing a children's book to producing some of Greenpeace's most successful video content: we love telling stories to a crowd. We can talk about our activist histories and the future of activism. Or the hurdles and high points of how we brought a new story to life at Greenpeace. We have salty seafarer stories and magical tales -- and decades of lessons in organisational change, growth, and reinvention to share.
Brian's stories include stopping a nuclear weapons test in the Nevada Desert, sailing to Iceland to save whales, living on an olive farm in Italy and an embarrassing fall, as a trainee pilot, from a hot air balloon. In 35 years at Greenpeace he bounced from box to box in the organogram: from door-to-door canvasser to campaigner to communications director to fundraiser, deck hand, digital pioneer, action coordinator, and story teller. He remains an unapologetic believer in peace, love, and understanding.
Tommy's stories include breaking the world record for the biggest consecutive striptease, disrupting Milan Fashion Week with some beautiful trouble, choosing poems over jumpers to keep him warm in a forest in Devon, and a magical moment with a fox. He led a pirate band of communicators at Greenpeace to create a new organisational story, was Creative Director of the global Detox Campaign, and still made it home in time for tea and crumpets.
An ocean lover, Priscila spent most of her childhood growing up on tropical islands off the coast of Panama. After studying Law in Madrid and Prague, she moved to the UK to gain a Masters in International Relations. She specialises in digital communications and event management, and is currently helping to pull together the third annual Seed Festival, which combines ecology and the arts, as well as collaborating with Dancing Fox to make beautiful and impactful communications for clients around the globe.
Lucy was with communications consulting firm eatbigfish when she brought her talents as a professional facilitator, improvisational actress, and puppeteer to the task of helping craft the Greenpeace Story with Dancing Fox founders Tommy Crawford and Brian Fitzgerald. She holds degrees from Oxford University and has been on learning adventures at Embercombe and Findhorn. Her other talents include singing and cold-water swimming. Great bookstores make her happy. She lives in London with a tiny toddling human being.
Iris is a graphic designer, illustrator and digital ninja. She uses a wide range of media and techniques including paper, canvas, murals, oil, watercolour, pen and pencil and well as digital media/social media. Iris spent her youth unleashing creativity at either the piano or the drawing table. She studied at the Royal Atheneum of Fine Arts and later completed an MBA in Graphic Design and Web Design at the Royal University College of Fine Arts in Ghent, Belgium. When she started to travel she began reintroducing illustration into her work, drawing rather than taking pictures of her adventures. In 2010 she did her first solo-exhibition of illustration work at the 't Ey culture club, in Belgium. At the moment she lives between Canada and Costa Rica. She enjoys making a living out of the thing she loves doing most and believes a drawing a day keeps the doctor away.
We work with beautiful troublemakers
We have been around for little more than a year and a half, but we've delivered a half dozen communications and engagement strategies, run a workshop on a boat in the Bosphorus and on a mountain in Austria, and advised non-profits on everything from organisational storytelling to big, bodacious tactics.
Our clients include Transparency International, Schumacher College, VIER PFOTEN International, Funding Fish, MedReact, Greenpeace, THNK, Action Aid, and Friends of the Earth.
We've delivered day-long storytelling trainings for staff from Oxfam, Latte Creative, Campact, The Transnational Institute, World Future Council, Action Aid, Compassion in World Farming, Gyro London, The Bible Society, Open Society Foundations, HERA, and Cause Impact. We've helped young digital activists learn the art of online storytelling at Latte Creative's Building Digital Campaigns conference in Italy. And lectured at Westminster University's Masters in Media, Communications, and Social Change programme.
We've delivered keynotes and speeches at The Amsterdam Dance Event, the Digital Marketing Expo Europe, the International Journalism Festival in Perugia, Internazionale in Ferrara, and The Huygens Talent Circle.
And we've provided pro-bono introductions to storytelling for groups whose work we've loved.
Want to have a taste of our secret sauce? Get in touch for a free consult.
Psychology of Communications,
Why Facts don't Win
When facts don't win, it's time to look at the science of persuasion and ask ourselves what really drives behaviour change? What really motivates people to change their minds? And what are we doing wrong?
Causing Beautiful Mischief,
July 7 -9
Planting Big Ideas
Join Tommy and Lucy at the Seed Festival in exploring how improv theatre, wild settings, and foxy wisdom can combine to create beautiful disruptions that invite people into new ways of seeing and acting in the world.
A foxy gift for you: Our simple story mapping tool
If you attend a Dancing Fox training, you'll learn about this story mapping technique - a great lens through which to think about your campaign or organisational story. It not only helps simplify your message, but draws you into deep thought about precisely the monster you're trying to overcome, the gift you are giving to your audiences, and all the elements that make up the epic story you need to tell. Check out this open source tool here.