What We Do
We help changemakers tell their story, and help storytellers change the world.
Build a mind bomb.
Ideas that ripple out in shock waves around the world...
The world doesn't need little stories about incremental change. It needs big, booming, transformational stories. Stories that leap over the seven seas to the four corners of the globe at the speed of thought. Stories that hack the world's operating system. We're creative strategists who love building mind bombs — we'll help you light a fuse.
Find your storytelling magic
Workshops? We call them playshops...
Creativity isn't unleashed around the usual meeting table with a speakerphone. We'll take your team on a magical journey down a rabbit hole where all the rules get broken. Whether you need a three day workshop on culture jamming modern mythologies, a day's introduction to story as theory of change, or a half day of exercises to build new storytelling muscle to bolster your communications, campaigning, or fundraising, we've got unconventional methods to bring out your most beautiful mischief.
Tell your organisation's story
Once upon a time, there was an organisation without a story...
A powerful organisational story is a way to align your staff and resources, bring clarity to your work, and help you inspire your audience to answer your call to action. Or your call to adventure. We'll work with your team to identify the story elements and the narrative you need to bring your story to life, and to truly live its values.
Need a speaker? A speech?
From scripting a TED talk to writing a children's book to producing some of Greenpeace's most successful video content: we love telling stories to a crowd. We can talk about our activist histories and the future of activism. Or the hurdles and high points of how we brought a new story to life at Greenpeace. We have salty seafarer stories and magical tales -- and decades of lessons in organisational change, growth, and reinvention to share.
Brian's stories include stopping a nuclear weapons test in the Nevada Desert, sailing to Iceland to save whales, living on an olive farm in Italy and an embarrassing fall, as a trainee pilot, from a hot air balloon. In 35 years at Greenpeace he bounced from box to box in the organogram: from door-to-door canvasser to campaigner to communications director to fundraiser, deck hand, digital pioneer, action coordinator, and story teller. He remains an unapologetic believer in peace, love, and understanding.
Tommy's stories include breaking the world record for the biggest consecutive striptease, disrupting Milan Fashion Week with some beautiful trouble, choosing poems over jumpers to keep him warm in a forest in Devon, and a magical moment with a fox. He is a poet, artist, and fountain of ideas. During his time with Greenpeace he led a pirate band of communicators to create a new organisational story, was Creative Director of the global Detox Campaign, and still made it home in time for tea and crumpets.
Iris is a graphic designer, illustrator and digital ninja. She uses a wide range of media and techniques including paper, canvas, murals, oil, watercolour, pen and pencil and well as digital media/social media. Iris spent her youth unleashing creativity at either the piano or the drawing table. She studied at the Royal Atheneum of Fine Arts and later completed an MBA in Graphic Design and Web Design at the Royal University College of Fine Arts in Ghent, Belgium. When she started to travel she began reintroducing illustration into her work, drawing rather than taking pictures of her adventures. In 2010 she did her first solo-exhibition of illustration work at the 't Ey culture club, in Belgium. At the moment she lives between Canada and Chile. She enjoys making a living out of the thing she loves doing most and believes a drawing a day keeps the doctor away.
Lucy was with communications consulting firm eatbigfish when she brought her talents as a professional facilitator, improvisational actress, and puppeteer to the task of helping craft the Greenpeace Story with Dancing Fox founders Tommy Crawford and Brian Fitzgerald. She holds degrees from Oxford University and has been on learning adventures at Embercombe and Findhorn. Her other talents include singing and cold-water swimming. Great bookstores make her happy. She lives in London with a tiny toddling human being.
Whether planning an event or proofreading a book, Maeve is an enthusiastic organiser, of people, places, and things. A trans-Atlantic child with a passion for conservation, she grew up with one foot in California's Mojave Desert and the other in the chilly waters of the Irish Sea. She received her Masters in English Literature from University College Cork in Ireland before joining the Communications team at Greenpeace International in Amsterdam. Since then, Maeve has worked with a variety of NGOs and corporations as a media consultant, event planner, project manager, and a Getting Stuff Done-r. When she's not behind her computer working or writing, you'll generally find her in the local park with a science fiction novel, admiring other people's dogs.
We work with some of the most beautiful troublemakers on the planet
Calling all activists, artists and social change-makers!
On June 29th Brian Fitzgerald and Lucy Taylor will be running the ever-popular Power Of Story training in London.
This is a fun-fuelled, day-long deep dive into how story can make your campaigns more effective, your communications more powerful, and give your fundraising more heart.
We laugh, we cry, we play and, most importantly, we learn to tell stories that inspire change.
You'll discover how to map the story of a campaign, organisation, or movement using a simple story template which has helped teams around the world open up insights into strategy, tactics, and audience. We will work with Marshall Ganz’s Story of Self, Story of Us, Story of Now framework to learn how we can create compelling personal narratives that connect people’s heads and hearts behind a call to action. We'll explore creative techniques and brainstorming methods that borrow from the world of improv theatre. We'll share a powerful set of tips and tricks for idea creation, including one that was taught to us by the creators of Ted Lasso back when they were members of the Boom Chicago theatre group in Amsterdam!
This is learning by doing, and by having fun. The day is highly interactive and will feature group work, energizers, inspired storytelling, a touch of magic, and the joy of playing with hope-inspired people who are working for a better world.
Our foxy gift for you: A magical story mapping tool
If you attend a Dancing Fox training, you'll learn about this story mapping technique — a great lens through which to think about your campaign or organisational story. It not only helps simplify your message, but draws you into deep thought about precisely the monster you're trying to overcome, the gift you are giving to your audiences, and all the elements that make up the epic story you need to tell.
Check out the open source gizmo we made here.
Our Foxy Den
Dancing Fox, BV
Admiraal de Ruijterweg 253 HS
Amsterdam, 1055 LT
Where to send blueberries
Some numbers that people in suits told us are important...
KVK (Dutch Chamber of Commerce) Number: 65278666
BTW (VAT) Number: NL856048756B01
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